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La Terra e le Idee, Enrico Loccioni
and Business as a Common Good

By Mario Bartocci

A story, almost a novel, that traces the personal history of entrepreneur Enrico Loccioni, born and raised “above a stable” in the Marche hinterland, against the backdrop of the country’s history, from the economic boom to today’s challenges. His childhood in the countryside, in a house without electricity or running water, his rural schooling, his desire for redemption, and the arrival of electricity. His desire for freedom, his determination, and his intelligence led him over time to develop a new and original business model, based on people and knowledge.

A model that has proven successful and has endured crises, changes, and transitions, with an eye fixed on a future, 2068, of beauty, well-being, and sustainability. This is not a book about Enrico Loccioni, but a book that, through its protagonist, shows what lies within a successful business. It is, in the author’s words, “a window onto a new way of doing business, whose roots are deeply rooted in the land.”

Mario Bartocci, fascinated by Enrico Loccioni’s career, after his first work dedicated to him (“Animal Spirit in Vallesina”, Luiss University Press, 2011), takes up his light and wise pen again and, in tracing his story, gives us the codes of an original business model.

From the first electrical installations in the countryside to international challenges, the book opens “a window onto a new way of doing business,” rooted deep in the land.