The Soil and the Spirit
Enrico Loccioni and the Enterprise as a Common Good

A story, almost a novel, that traces the personal history of entrepreneur Enrico Loccioni, born and raised “above a stable” in the Marche hinterland, against the backdrop of the country’s history, from the economic boom to today’s challenges. His childhood in the countryside, in a house without electricity or running water, his rural schooling, his desire for redemption, and the arrival of electricity. The people who shaped him, challenged him, and helped him grow along the way. His choice not to work the land like his father, but also to never abandon it. His meeting with Graziella, who would become his wife and companion in life and work. And then his inspirations: Camillo and Adriano Olivetti, Enrico Mattei, Robert Bosch, Francesco Angelini, and Aristide Merloni. His desire for freedom, his tenacity, and his intelligence led him to develop, over time, a unique and original business model, based on people and knowledge. A model that has proven successful and has weathered crises, changes, and transitions, with its gaze fixed on a future—2068—of beauty, well-being, and sustainability. This isn’t a book about Enrico Loccioni, but rather a book that, through its protagonist, shows what lies within a successful business. It is, in the author’s words, “a window onto a new way of doing business, whose roots are deeply embedded in the earth.”